Design Feast’s Makers Series—111th Interview: In her latest book “Trustworthy,” Margot Bloomstein Gives both Informed Motivation and Methods Against the Cheap Refuge of Cynicism

More than a meme, trust is the ultimate basis in relationships. Margot Bloomstein is a Speaker and Content Strategist examines the critical importance of this all-seasons quality in her new book—“Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap.” It is, as Margot put it, “the fierce urgency of now” that reinforces sharply the challenge of expressing and executing trust in business, design and tech—most of all, throughout society.

1. In a business sense, what is trust?

Tr...