The Anatomy of an Idea

We often think of human creativity as an act of wizardry; a mythical talent bestowed upon a select few directly from the heavens. But I prefer a more scientistic approach.

Instead of waiting around for a lightning bolt of creative genius, let’s dissect an idea in the same way you dissected that formaldehyde-soaked toad in Mrs. Franklin’s 9th grade biology class. Putting ideation under a microscope allows us to better understand – and develop – the creative process.

Getting scientific for a momen...