On Publishing: How do you do it?

I met up with a secondary school classmate last Sunday for high tea. Meeting up was great, the high tea was so-so (real British high tea has spoilt me, sigh). 

We talked about various things, but one of the things that came up, as it tends to do nowadays, was the question "how do you do it?" in relation to the confidence of getting your work out there, and self-publishing - or at least that's how I've been thinking about it this past week. 

And the answer is... 

I don't. 

I don't have confidence.

I j...