How To Be Different and Stand Out

Premise:

One of the side effect of the explosion of social media is that every one is trying to be seen (views), heard (downloads) and appreciated (likes/shares). In this constant struggle to be seen/heard/appreciated, everyone is trying to be different and unique and authentic. And that is the true challenge.

According to National Human Genome Research institute,

“All human beings are 99.9 percent identical in their genetic makeup.”

Which means that we are all that different fro...