Build Donor Loyalty and Retention – 5 Tips

Thank people within 48 hours of their donation.  I worked with a nonprofit that had not thanked their donors in years, and had lost a vast majority of them!Share good news, photos, and success stories via social media.Use your regular newsletter to encourage your supporters and to show your care.Continually build your relationships in the community:  I once met an expert fundraising colleague for coffee.  At the end of our meeting he said, “Let’s get together socially; do something fun together some time”.  He was practicing genuine relationship building; not just doing business together.  He offered me his friendship.  When we said, goodbye, I noticed that he stopped to chat with someone he knew; not missing the opportunity, once again, to show care.Track your data – be intentional about growing your donor base.

As always, I am hoping for your every success!

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