“TLS Mastery” pre-order on my web store

Publishers have researched the best book release strategy for decades. Even the indie folks have done lots of number-crunching to determine the best day to release a book, and how to optimize that release. Me? My indie book release strategy is “trebuchet this mess into the cold world as soon as it’s done.”

Running a pre-order through Kobo or Apple or one of the little, less relevant retailers requires knowing the release date. My release date is “day back from copyedit + days to lay out in print...