What Branded Content is. What it’s Not. And How to Get it Right

When we become immune to a drug from overuse, doctors either increase the dosage or use an alternative. And in the case of advertising, branded content is that alternative. As our disdain for the endless conveyer belt of advertising infused information grows, brands need an innovative strategy to engage consumers without leaving them feeling sold to. Their chosen approach is a creative technique as old as humankind. Stories. Ones that convey their values and engage our emotions. Advertisers perf...