A Storytelling Guide: Step-By-Step, With Examples

Storytelling is a great of building connections with your readers and ideal audience. Like any skill, it takes practice. Our storytelling guide explains more.

Once upon a time, I avoided using stories as part of my non-fiction writing.

I felt like stories were too hard to pull off, they didn't resonate with non-fiction readers, and I didn't have the writing chops to tell a story that mattered. Instead, I leaned heavily on research and interviews.

But my articles and book chapters were d...