What is a Fractional CMO and Why You Might Consider Hiring One

I was recently asked what to call someone who helps multiple companies simultaneously as a marketing strategist and leader. When I replied, “You just described an answer to the question of What is a Fractional CMO,” they said they had never heard of the term. In all honesty, I first heard of the term at a B2B marketing event in Japan, but there are still a lot of people who might have heard of the term without understanding its meaning or have never heard it before. I believe a Fractional CMO, e...