We couldn't be more thrilled with the creative results of our contest in partnership with Slate (600+ entries), and the economic results are looking good, too: As I type, bidding on the Bar-B-Q Jar + Story by Matthew J. Wells is at a very healthy $54! But even before we had settled on a winner, we had decided that the response to our first contest justified another one. We didn't simply want to repeat ourselves, of course, so we had to think of a new angle, a new wrinkle to add to our data...
Published on October 29, 2009 06:02