Understanding SEO for small business!

Have a start up or a small business? Or are you considering to open one? Or you have a relatively old business but intend to go live now? Well, this post is for everyone who are trying to make their business’s presence known on the online world. It really doesn’t matter if your business has a catering side, or are you or decorating website or a wedding planner, as long as you do provide some service or goods, you have to pay attention to promoting the same and growing it. And online presence is of utmost important for the same!

The important statistics!

By online presence of your website we don’t mean that you have an active Instagram or Facebook account, but you should have a relevant website for people to return to. Without this, your business as well doesn’t exist for everybody. (Compare a hawker going to door to door to customers and a showroom where people visit) Similarly, your business website is that showroom you are offering your customers. If we believe the studies, around 64% small businesses have a website today and almost 70-80% of people search for a business or a company online through its website. So, you understand how important is an active website for your business? Now if you don’t have a website commands you suggest and highly recommend you to design and create one instantly.

The first lesson of the day is to create an awesome user friendly website immediately.The essential parts of SEO!

You definitely want me to explain you what exactly is SEO! SEO means search engine optimisation which is actually the strategy through which you appear of the first pages of Google and hence get maximum attention from your customers and clients. To explain it in brief — Just how many times do you turn to the second page of Google when you search for anything? Well, it is almost rare. So,that is how search engine optimisation works.

Your clients or readers search for a ‘specific keyword’ which lead them towards your website. But if your SEO content isn’t that compatible, your website doesn’t appear on the first, second or maybe 20th page of Google. So you can imagine how less interactive your businesses is for your clients. On the contrary, the people who are constantly concentrating on their SEO and content and uplifting their website to the various strategies of search engine optimisation, they get their businesses listed on the top pages of Google and ultimately they get what they require.

So the second lesson of the day is to opt got SEO strategy for your website.How to excel in SEO for your small business!

We understand finances in small businesses are quite low. But that doesn’t mean that you can’t invest some in planning your search engine optimisation strategy. Once you create your own website, even you can yourself plan great content and matter for your website. And if later when you can afford, you can go for professional SEO planning for your business. But in case if you want to know what do you require to create a SEO friendly website, then move on.

Check if your website is user friendly

By user friendly website we don’t mean only the websites that opens fast and work rapidly on computers, but your website should be active on mobile as well. Almost 80% of your customers and clients check your business on mobile phones. So, when you design your website,