Design Feast’s Makers Series—110th Interview: Sawako Puts Confidence and Style Back on the Road with her Beautifully Protective Helmets

Cycling is one of many outdoor activities highly desired to further adopt and surely pick up in the anticipated post-pandemic era. Sawako Furuno is both an enthusiast and entrepreneur in bike-helmet culture, who founded aptly named Sawako to provide protective-head gear that also makes a wonderfully stylish fashion-statement. Here, she shares more about her helmet company—especially her excitement for the thrills of living and biking.
1. While as an architect, you arrived at the idea of Sawako. H...