So What Constitutes a Fan, Anyway?

Let’s talk about fans. Followers. Subscribers. Readers, in my case. I’ve thought about this a lot over the last few years, I was chatting about it with a friend recently and I figured, let’s chat with the internet. In 10+ years of blogging and posting stories on the internet, and five working in marketing, I’ve noticed an interesting disconnect between subscriber count/newsletter signups/social media follows/Patreon members, and engagement. As in, they look like this:

I do so love doing visua...