Climate change communication: What do We Know about the coolness factor?

Tom Yulsman, an expert in environmental communication and a blogger for  the  Discover Magazine website, makes an interesting comparison between   two recently-launched communication tools on climate change.  Yulsman praises a White House data-driven interactive platform in contrast with what he calls an  “embarrassingly ineffective report” issued by the Association for the Advancement of Science (AAAS)

[the AAAS report, Yulsman writes] was, at its heart “We’re scientists, so listen to what we...