The value of being real

“People want their wisdom in short bursts.”

“People want their stories long and complicated.”

People — people — people — what do YOU want? How do the wisdom generators and storytellers reach YOU?

That’s the puzzle, and that’s the solution: You are not “people.” You are person. You have a name. You might enjoy the cookie made with a cookie cutter, created to fit “the market,” and you might not.

How do I reach you? By giving the universe what I would want to see — providing the most au...