ENTICING DESCRIPTIONS SELL BOOKS
Besides an evocative cover ...
https://www.amazon.com/dp/1537255339(my 2nd highest selling audio book)
https://www.amazon.com/dp/1523889152(My Highest Selling Audio Book)
https://www.amazon.com/dp/1511548207
But after you baited them with the cover,it is the description on the backthat will urge them to open the book.
If I had it to do over again,I would lead in large font with:
WHEN THE "GOOD" FAIL TO ACT, IT IS UP TO EVIL TO RESTORE ORDER ... THEIR WAY.
https://www.amazon.com/dp/1519375794Take my above historical fantasy:
When Ancient Evil wars with Cosmic Darkness, no matter who wins, the living lose.
"But my book isn't in book stores," you say.
You have a blog perhaps.It has a side bar.
Make use of thator Twitter orPinterest, FB.
Make it short:
To isolate what is specialabout your book.
The plot twists,the heart-grabbing characters,the setting,the sharp dialogue ...
they only matter when the book is bought and read.
https://www.amazon.com/dp/1511548207Take my Tagline for this bookin my sidebar:
In the end, all the light we have is what we nourish in our hearts.
The title gives the setting.The cover paints it a supernatural thriller.
But its tagline gives you the book's heart.
Without heart, a book is only an animated corpse going throughthe motions.
Buzz sells books.
A recent survey said that 49% bought booksrecommended to them.
This has been a dark time of late:
Touch a reader's heart andshe/he will respond ...
maybe even recommendyour book.
A THOUGHT:
Ask your close friends -
What 5 books did you last buy?
What prompted you to buy them?
Would you buy another from that author?
If so, why?
The answers may give you ideas on how to write better taglinesand to write better booksin the future.
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