A Little Love From Book Authors for Twitter

I admit I love Twitter – and I probably cannot count all the ways I do.

On the other hand, wearing my author hat rather than my social media consultant hat, here are a few reasons why Twitter can be terrific for authors:

• Authors can share the love with other authors via tweets that recommend other authors and their books. (Here is one story of @Brian_OConnell sharing great feedback with @ZimblerMiller.)

• Authors can use the search function on Twitter to find audiences who might be interested in their nonfiction or fiction books and ebooks. (I just tried #collegeprep to get ready for the release of my 3-ebook series for teens and young adults.)

• Authors can sponsor book giveaways to support a nonprofit organization or cause.

• Authors can follow people who tweets links to articles related to the authors' research or book marketing or book agents or book publishers or ebook converters.

Now for a full disclosure:

It is not enough for authors to participate on Twitter by only tweeting links to their own books or to their own blog posts about their books or to their Amazon book pages.

To create successful relationships on Twitter, authors must be willing to "pay it forward" – sharing information about topics and other authors without expecting any direct "pay back."

Within these parameters, though, there are many productive things authors can do on Twitter.



I now invite other authors to add their positive Twitter experiences and Twitter book promotion ideas in the comments below.

Note: Being willing to share your best "techniques" shows that you truly understand the collaborative nature of authors on Twitter.

© 2012 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com, which is now WBENC certified.

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Check out Phyllis' books and other projects at www.PhyllisZimblerMiller.com