A Step-by-Step Guide to Self-Publishing a Middle Grade Adventure Book

It can be so exciting to share your story with the world! While everyone’s writing journey is different and there’s no right way to seek publication, here’s a guide from middle grade author RJ Vantalos detailing the steps they took to get their novel published:

Back in November 2018, my writing partner (my fiance’s 11-year-old daughter!) and I wanted to craft a middle-grade fiction book during NaNoWriMo. We decided to write about a family that has magical powers that they use to save a romp of Sea Otters in Monterey Bay. 

That NaNoWriMo journey created the first draft of the book we just self-published called The Magical Mystical Mirror under our pen name RJ Vantalos. Why a pen name?

As artists, we want to focus on our art and write some great stories together. RJ Vantalos gives us the space to collaborate as co-authors in this adventure series under a single banner, without blurring the lines with other aspects of our respective lives. Besides, RJ Vantalos is just an awesome pen name and was begging to be put to use.

We wanted to share how we did it so that if you might have a book you want to self-publish, you’ll at least have one experience to guide you.

Know Your Genre and What Readers Expect

At the time, we wanted to write a middle-grade story that had some roots in our lives. Since we take trips to Monterey Bay often (at least before COVID), we decided to make that the setting of our story.

Since one of us is a middle-schooler who loves both Scooby-Doo and Nancy Drew, it was decided that she would guide what a middle-grade reader might want to read about. This was invaluable and allowed us to fill in a lot of the story as we took our trips to Monterey Bay Aquarium, Mission Carmel, and Cannery Row.

We also knew that we wanted to have some magic, mystery, and a “crime” to solve. That led us down the path of Fantasy/Adventure that’s a cross between Scooby-Doo and Harry Potter.

What this also did was make us realize that we needed to have illustrations for the book. The middle-grade chapter books we are fond of, such as Boxcar Children, Nancy Drew, to name a few, all had illustrations. 

So the first step in our process (after we finished our Draft 0 during NaNoWriMo in 2019) was to find an illustrator. You can skip that if you don’t need them. 

Step 1: Find an Illustrator

We needed to have illustrations for the cover and beginning of each chapter. That was an essential part of what a middle-grade chapter book must provide for the reader. We worked with a local San Francisco artist named Julia Geller who writes books as well.

We had to make sure that our draft was not going to change too much since the illustrations will be based on what’s in each chapter. That’s why we needed to make sure it all made sense. This brings us to step 2.

Step 2: Have Friends and Family Read It

Thankfully, we have a wide variety of friends and family in our target reader group, so they served as our “beta readers.” This is an essential part of creating a story that works for your readers. As we had them read the close to final drafts, we got a lot of great advice on how to refine the story. This refining process is a good way to know when you’re ready to hire an editor.

Step 3: Hire an Editor

Hiring an editor is a great way to ensure that your final book makes sense and does not have typos. Since we already had the structure of the book nailed down, we only needed to hire a line editor as opposed to a structural editor.

For what, we used Kerrie McLoughlin, who not only is a great copy editor but also has kids in our age demographic. Win and double win! 

Step 3b: Rounds of Editing

Editing a book is such an art and it’s also something that feels like it’s never done. After we got the edits from Kerrie, we went through them to make sure they worked from our perspective. Even after that, we got others to look at it just to make sure.

If you don’t have someone awesome like Kerrie, there is a marketplace for editors on Reedsy.

Step 4: Create a Cover

Julia also did the cover illustrations for the book but not the cover. For that, we used 100covers. At first, you might be tempted to try and do a cover or use an automatic cover generator from one of the self-publishing tools (more on that later). We’d recommend against that. 

One thing we found is that automatically generated covers tend to be a little off and that makes the paperback look a little weird. For eBooks, that’s not as true. We’d say experiment with it and see how it looks. The beauty of self-publishing is that you control the process and can iterate over and over again. Which we did.

One upside with having 100covers do your cover is that we got a lot of marketing images to use as well since we picked that package.

Step 5: Format the Inside of the Book

Since we have images in our book, we hired Formatted Books to do both the paperback and the eBook. This worked out extremely well. At first, we tried to use the Reedsy formatting tool to create the print version. This did an okay job.

The problem was with the images and how we wanted them to look. We wanted the images to be above the first page of the chapter. The Reedsy tool did this but not on all of the chapters.

If you have a book that is not image-heavy (or no images at all), then you could save a bit of money on formatting. Again, play around with it and see how it turns out.

Step 6: Setup the Book on Blurb

We used Blurb.com as our “publisher” for the print version. It’s an easy site to use and also allows independent bookstores to order books as well. This was an important part of our promotion plan. We LOVE independent book stores and want all our friends and family to be able to buy them there.

Of course, with Blurb, they can also buy it on Amazon and Barnes and Noble if they so choose.

NaNoWriMo Young Writers Program participants also get a special Blurb discount by using the code YWP30

Step 6b: Setup the eBook on Kobo

Blurb.com does offer eBook distribution but you have to create an eBook from your print book pdf. This did not work out for us.

The formatting of The Magical Mystical Mirror turned out awful when we ran it through Blurb’s converter. It also gave us an error that we could not use the font that was in the print version. That was the main reason the formatting went wrong. When the tool tried to swap the fonts, everything went sideways. That’s why we went with Kobo.

Kobo.com allowed us to upload the eBook we got as part of the package from Formatted Books. This worked out awesome.

Kobo is easy to use and is a great way to sell the eBook (and audio if we had one) all over the world. We first heard of Kobo from Joanna Penn, whose podcast and books on self-publishing we relied on for help and guidance. She’s even done NaNoWriMo several times!

Step 7: Review Print & eBook

We did several rounds of galley copies of the print book to double and triple-check it. A galley copy is what publishers call the first book(s) “off the press” that is used for final checks.

We did find a couple of typos and mistakes in the galley copies that we had to feedback to Formatted Books. It’s hard to find every typo or misspelled word when looking at an electronic copy. We’d highly recommend getting a couple of galley copies to look at before officially hitting publish.

Step 8: Hit Publish!

On both Blurb and Kobo, you can keep your book in “draft” while you’re reviewing all the versions. You’ll also have to set pricing for all of your versions and if you’re selling to bookstores, the discounted price. Both tools have good guidance on this and we would recommend looks at “comps” in your genre. “Comps” are books that are similar to yours.

Congratulations! You just self-published your book. Have a party to celebrate while you think about how to promote your book.

The Promotion Plan

We love independent books stores and a big concern of ours was whether or not they could carry our book. Thankfully, if you use Blurb, they can.

Our promotion plan is centered around local independent bookstores and creating demand for the book via friends and family. Of course, writing a blog post on NaNoWriMo does not hurt either!

Research All Your Local Bookstores

We used bookweb.org to find our local books stores. This only works for U.S. based bookstores. They have a great search feature that gives you a URL for the search results. This URL is what we’re going to email to all our friends and family along with instructions on what to tell them.

We know this is a bit “old school” but it’s important to us that we try and promote our local independent bookstores to help our local economy. We’re not sure how successful it will be yet but it’s worth a try.

Thanks for Reading This Far

If you made it this far, thanks for reading our journey to self-publishing The Magical Mystical Mirror. It was a lot of work but also a lot of fun. There is something magical about seeing and feeling a book you worked on. For us, it’s a matter of pride and a job well done that we had an idea and it’s now a reality.

If you’d like to read The Magical Mystical Mirror, why not try and pick it up at your local independent bookstore. The ISBN number is 978-1034384199. Tell them RJ sent you! If you’d like the eBook version, then try Kobo.

RJ Vantalos is the pen name of the collaboration between an entrepreneur and his fiance’s middle-schooler daughter who one day said “why don’t you write books for kids?” So we did! RJ wants all young writers, their friends, and their adults to create more together. It’s through creation that we can all learn more about each other and thrive. RJ lives in San Francisco, CA.