Post Superbowl. What Does This Mean To You?

For some it means you just bought your boyfriend or husband a bunch of new underwear from David Beckham. For others, it means you're standing behind Clint Eastwood and America… to get back up and start fighting again.

Whatever the case may be, the effect of Superbowl ads can have quite an impact on us all. Although rarely one commercial will ever do much to get someone to buy a product or service, it's what happens after the fact – the part that enters into the human psyche – that reverberates around the world to launch a new brand. Campaign. Or a learning lesson in what not to do with thirty seconds to two minutes of our time.

Here's what it means to both you and I:

The hashtag (#) is becoming a way to measure certain results, see who's talking about your brand and spread the word to all of your "followers." Used in a lot of commercials during this years Superbowl, it seems like a great unobtrusive way to see who's talking about you (no matter your size business).
Sex does sell, but never in just one commercials unless it's a pretty low ticket priced item (like the David Beckham commercial selling $14.99 underwear). However, repetition IS KING. The Fiat commercial is a great example.
Just because someone has million of "followers" in the Social Media world, doesn't mean you should go and stick them all in the same commercial to try and sell something. More "followers" never equates to more sales.

All in all. Smart advertising. Knowing how to implement great ideas. Think outside the box and make something relevant to your audience will always win out. If you can't do that, you can always pay Ellen De Generes to be your next spokesperson to rebrand your flailing company.

Anything else you'd like to share or add?

Let's discuss it here (or here).

From small to mega-size businesses and ad firms, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Transforming key ideas into words that sell, I help companies stand out from the noise (not just add to it).