What Everyday Innovators Can Learn From Fresh Salsa

Words like ‘innovation’ and ‘disruption’ can feel overwhelming and out of reach. Too often, we think an idea must change the world or have a billion-dollar value in order to count.

Instead of establishing an impossibly high minimum threshold, let’s think of innovation more like fresh, delicious salsa: mild, medium, and spicy. A flavor option for each of us.

Let’s start with the spicy version – INNOVATION (all caps). This is the big stuff, the world-changing inventions we celebrate in the media. ...