Why Americans take to Krsna consciousness

I always said, “You are so much graced by God in so many ways.” At least, preliminary condition for being in touch with God is there. Because Krsna says, catur-vidha bhajante mam sukrtino ‘rjuna [Bg. 7.16]. So they are taking to Krsna consciousness. That means they are pious. And the result of sukrti, piety, is janmaisvarya-sruta-sri [SB 1.8.26]. Janma, to take birth, to take birth in nice family. And aisvarya, riches. And education, and beauty. All these four things are in America. There every boy, every girl is nicely educated, qualified, artist. Therefore they are taking to Krsna consciousness.

Srila Prabhupada, 20 Feb 1974

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