Here Are All of the Updates About iOS14

Jan. 20, 2021

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The changes that come with the Apple iOS update has caused quite a stir among Facebook advertisers, who worry that their ad performance will become negatively affected — and their concerns are valid. According to Facebook, Apple’s new AppTracking Transparency (ATT) prompt will limit its data-gathering capabilities.

Since the announcement of iOS14, Facebook has been planning to make changes to the ad system, and some of those changes have already rolled out. If you want to track the changes Facebook has been making or has planned to make in anticipation of the Apple update, you can refer to this resource.

Facebook Is Changing Attribution Settings

Facebook is making changes to its attribution window as a result of the upcoming Apple iOS14 update that will limit Facebook’s ability to track users’ online behavior. Specifically, once the update rolls out (called the AppTracking Transparency prompt) Facebook advertisers will have a harder time optimizing, targeting, and reporting on web events due to the impact on data sharing. Read more.

Apple’s iOS 14 Update Will Affect Facebook Ad Targeting: Here’s What to Do

Back in June, Apple announced a slew of updates with the roll out of iOS 14. Among the changes include stronger privacy settings, which require apps to ask permission before collecting and sharing data. This update will affect Facebook advertisers’ ad campaigns, in particular, ads placed on the Audience Network. According to an announcement by Facebook, iOS 14 will impact advertisers’ ability to accurately target and measure Audience Network ads, which will result in decreased monetization. Read more.