These difficult times ain’t

We laughed at the sixth or seventh TV ad, all of them for different products or services, all of them nearly identical, and we haven’t stopped laughing.

They start with a somber solo piano … and then the announcer says …

“In these difficult times …”

“We’ll get through this …”

“… because we’re all in this … together.”

OK. We get the message. I disagree.

Not with the “we’ll get through this together” part. The first part.

What’s so much more difficult (or “challenging” or ...