Voluntarily and with great pleasure

Krsna does not force. Krsna says that "You surrender unto Me." He does not
force, that "You must surrender. I am God. You are My part and parcel." No,
He'll never say that. Because He has given you little independence, He will
not touch it. Otherwise what is the difference between a stone and a living
entity? A living entity must have independence, although it is very little,
minute. That Krsna does not touch. He'll never touch. You'll have to agree,
"Yes, Krsna, I shall surrender unto You. Yes. That is for my benefit." This
is Krsna consciousness. You must voluntarily agree, not hackneyed,
mechanical. "Spiritual master says like this right. All right let me do it."
No. You have to understand very nicely. Tesam satata-yuktanam bhajatam
priti-purvakam [Bg. 10.10]. Priti, with love. When you work, when you work
for Krsna with love and enthusiasm, that is your Krsna conscious life. If
you think that "It is hackneyed, it is troublesome, but what can I do? These
people ask me to do it. I have to do it," that is not Krsna consciousness.
You have to do it voluntarily and with great pleasure.
>>> Ref. VedaBase => Bhagavad-gita 1.30 — London, July 23, 1973