Has rugby’s Melbourne experiment failed?

I recently read the term ‘viewership’ in a Roar article and almost queried the author about why he used that term rather than simply ‘viewing numbers’.

Much to my surprise, a google told me that ‘viewership’ is actually a word recognised by several dictionaries. It means ‘the type or number of people who watch a particular television program or station’.

Apparently it was invented by someone in the USA in 1952. It is not needed. The English language is more than adequate to describe the concept....