Setting The Hook: Book Blurbing for the Reluctant Author

By
Carolan Ivey, “The Blurb Wizard”

My book
blurbing career started one summer night over Hurricane cocktails in the French
Quarter of New Orleans. But that’s a story for another day. Er, what I remember
of it, anyway…

I’ve
written a little bit of everything: hard news, short stories, technical
documentation, how-to software guides, and advertising/marketing copy. What do
all these disparate