Marketing Expert Anita Alkhimovich Goes with The Flow of Data


For a recent talk hosted by workforce accelerator Promotable, Anita Alkhimovich, a Senior Marketing Manager at software company LeaseAccelerator, unpacked the basics of data-driven marketing. From her point of view, broadly attracting customers is mere marketing. But attracting the most appropriate customers is done by minding data specifically related to consumers and customers, in this case, how they spend their attention to marketing messages among other pertinent areas. One of the straightfo...
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Published on December 27, 2020 01:03
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