Do you really want to be a niche market clone?

I've been thinking a lot about social networking and company branding, and I've decided that adhering too strictly to the dominant culture of your niche market is a very bad idea. Do you really want to be a niche market clone?

Most micro publishers embrace their niche market. How else can you compete with the big publishers? A niche market is specialized around a certain topic or population, like hang-gliding enthusiasts and the hearing impaired. It makes good financial sense to find your nich...