Designing Above The Fold For Blogs, E-mail, And More

Have you heard the term "Above The Fold" before? It comes from the newspaper industry. Newspapers are displayed for sale by being folded in half with only the top half of the front page visible. Publishers learned quickly that your most compelling headlines must be visible, above the fold, for newspapers to sell. Imagine, the content of an entire paper hinging on what's put on that relatively small piece of printable real estate.

Marketing mediums that you use may also have an "Above The Fold"...