Branding, Search Engine Optimisation (SEO), and Santa Claus

The original version of this article appeared on a site I used to run over a decade ago called “HowsYourBlog”. While the site and clever domain are no longer in my posession, it’s somehow being kept alive on a weird ghost server.

So here we are with a “evergreen” piece of content with that pop culture sprinkle as the content marketing and search engine optimisation people so desperately love to reference.

Article originally published on November 10, 2009 by David Yarde (thumbnail from  pix...