Expedia expects 2021 demand

It’s no secret that the travel itch is growing more intense every day people are stuck in their homes, but there’s some good news on the horizon for the frustrated travelers and the beleaguered travel industry. According to Travel Pulse, a senior executive at Expedia is predicting a massive surge in travel for the second quarter of 2021 thanks to the vaccines currently rolling out across the United States and other countries.

During a panel discussion for the Explore ‘20 Expedia virtual conference, Cyril Ranque, president of Expeidia’s Travel Partners Group, said he expects a “big, big exponential jump in demand” in the second quarter.

Monya Mandich, vice president of Expedia’s global marketing, agrees with Ranque’s assessment. “As the world keeps a watchful eye on vaccine news, and people continue to crave a change of scenery or opportunity to catch up with loved ones, we know the pent-up demand for travel will grow,” she said. “COVID-19 has driven a seismic shift in traveller preferences and influences, and understanding these changes is critical to recovery efforts and future marketing strategies. The new research provides insights into the steps travel brands can take to reassure and connect with travellers as they begin researching, planning and booking again.”

According to research from Expedia, 50 percent of travelers are optimistic about taking a trip in the next 12 months, and while findings vary by country and generation, hygiene measures, flexibility, and financial stability will be among the top priorities when booking a trip.

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