Business Model Canvas Vs. Value Proposition Canvas
Both are strategic frameworks to build companies with a long-term competitive advantage. The business model canvas is comprised of nine building blocks explaining what makes up a company’s success. The value proposition canvas is an extension of the business model canvas. It is primarily focused on developing a strong value proposition, which is among the central element of a sustainable business model.
[image error]The business model canvas is a framework proposed by Alexander Osterwalder and Yves Pigneur in Busines Model Generation enabling the design of business models through nine building blocks comprising: key partners, key activities, value propositions, customer relationships, customer segments, critical resources, channels, cost structure, and revenue streams.
[image error]A value proposition is about how you create value for customers. While many entrepreneurial theories draw from customers’ problems and pain points, value can also be created via demand generation, which is about enabling people to identify with your brand, thus generating demand for your products and services.
Read Next: Business Model Canvas, Value Proposition Canvas.
Related Strategy Concepts: Go-To-Market Strategy, Marketing Strategy, Business Models, Tech Business Models, Jobs-To-Be Done, Design Thinking, Lean Startup Canvas, Value Chain.
More Strategy Tools: Porter’s Five Forces, PESTEL Analysis, SWOT, Porter’s Diamond Model, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.
Main Guides:
Business ModelsBusiness StrategyMarketing StrategyBusiness Model InnovationPlatform Business ModelsNetwork Effects In A NutshellDigital Business Models
The post Business Model Canvas Vs. Value Proposition Canvas appeared first on FourWeekMBA.
