The Grammy Bounce: How Much Is An Award Really Worth?

The 54th Grammy Awards will be held this Sunday in Los Angeles, and though Lady Gaga is unlikely to show up in a giant egg once again, victorious artists—particularly first-time winners—can expect a few more zeroes to hatch in their bank accounts.

So how much is the gilded gramophone actually worth, in terms of future earnings? A sampling of performers and producers shows a "Grammy Bounce" of at least 55% in concert ticket sales and producer fees during the year following a Grammy win.

"It...