It Ain't What You Do, It's The Way That You Do It...by Cathy Ace

Snake Oil – Marketing your novels – what has worked brilliantly for you and what has been a miserable, terrible waste of time and effort?

Well, this one's a challenge, too! I'm going to take this question as referring to selling books to readers, as opposed to anything else, and that means I have a list of things that do and don't work for me...so I'll break it all down, to allow better focus. What I'll say as an overarching comment is that I find I get more out of a method when I put more in...a...