Books About Authoring
I have been going on an absolute binge of books about authoring (and a few about writing) lately, and I decided to keep track of all of them in one place (here) with my thoughts on how useful they are / who might find them useful. Because there are a LOT of books out there being recommended and so far I've been lucky in that I think all the ones I've read have been useful in one way or another, though I still have a fair few to work my way through.
Just FYI, I am using my Amazon affiliate links for these, but I'm also being absolutely honest in how helpful I think they will be and who they'll be helpful to.
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Following: A Marketing Guide to Author Platform - This one I don't have a straight 'buy' link for because it's actually a free book you get when you sign up for David Gaughran's newsletter, so I've linked instead to his website which is where I signed up for his newsletter.
This book did a great job of breaking down the pieces of an Author Platform for me. While I already knew most of them (the various social media outlets, having a website, getting a newsletter up and running), I felt like he did a really good job talking through which ones are most helpful to authors and why. He absolutely convinced me that I needed to do a better job with my website and focus the right kind of attention on my newsletter.
I recommend this book for anyone because it's free, and even if you feel like you have a good handle on your platform, he may have some new ideas for you (and, again, free... also it's not a super long book so the investment is minimal). I do think it will be particularly useful for newer authors who haven't started building their platform yet, authors who have been published for a while but have paid only minimal attention to their platform, or authors who feel overwhelmed by social media and trying to keep up with it all.
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Let's Get Digital: How to Self Publish and Why You Should - Another David Gaughran book (you're going to see his whole set here because I have become a superfan of HIS.) and this one is pretty obvious in who it's for - anyone who is thinking about self-publishing. Heck, anyone who is thinking about publishing in general even if they need a little convincing to go the self-publishing route. He lays out all the (very good, imo) reasons to do this yourself and what you'll need. In a lot of ways, I feel like this is a kind of companion-book to Following.
As someone who has been self publishing for a while, I still found a lot of the information useful even if some of it was just helping me streamline my thoughts about things I already knew. Also, it's free, although longer than Following, so the investment is still pretty small.
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Strangers to Superfans: A Marketing Guide to the Reader Journey - Also by David Gaughran.
Oh man, this one was so much more than the title made me think it was. While it was about the Reader Journey - which I think I probably need to re-read some of the sections for it to make total sense to me - there were so many nuggets of good advice in here that were so much more. One of the biggest takeaways for me was making sure to focus on the readers you already have and not just the new ones you're trying to get. Even though that's something I feel like I've always done instinctively (in large part because I'm one of those people that truly enjoys reader interaction and I'm so grateful to have readers that I'm constantly wanting to give them things), it was nice to see him really break down why that's a good thing and ways in which to do it. Some of which were new to me.
Recommended for authors who have a few books out, their platform in place, and are looking to take the next step.
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Amazon Decoded: A Marketing Guide to the Kindle Store - Another David Gaughran - but wait, Angel! You skipped a book! What about Bookbub Ads?
Yeah, we're getting to that (eventually, it's not next on my list), but in my opinion these books are in the wrong order lol. I read the Bookbub Ads book first out of all of his books and while I got a lot out of it even then, in my opinion it should be read last even though technically this book is the last in the series. Why? Because your Bookbub ads will do much better if you understand Amazon's inner workings.
I got so much more out of this book than expected. A fantastic bird's eye view of Amazon and what makes it tick as well as great breakdowns on what things KU and wide authors need to do differently in regards to Amazon (and with one pen name in KU and one that's wide, that has been something I've struggled with for a long time).
There's marketing but there's also a lot of understanding, in how can I make certain marketing tools work for me?
I'm placing it after his other books though because, while a totall new-to-the-scene author might get a lot out of it, in a lot of ways I think those of us who have a few books out and have a little bit of experience with Amazon will get even more.
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Romance Your Brand: Building a Marketable Genre Fiction Series - It's not David Gaughran! Nope, it's Zoe York, who is a fabulous romance author and whose advice in this book already has me considering all sorts of things I haven't before. A lot of her advice builds off of a lot of things I read about in Gaughran's books though, but more targeted to authors like me who write series.
It's especially great for authors like me who have some experience in writing series and so have worked out a few of the kinks on our own but maybe don't quite know what to do with them. I think there's also a lot of terrific advice for authors who are just embarking on their first series, but experience is often an even better teacher than someone else, and so I think there are some lessons that are impossible to avoid. And then people will look back at her advice and go "ooooh... that's what she was talking about."
Whereas I read this book and went "omg, YES, I know exactly how that is!" and then she told me what to do next and how to fix it. She also did that in my next recommendation -
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Romance Your Plan: Taking Genre Fiction Marketing to the Next Level - Omg these two books... and I absolutely recommend reading them the way I did, back to back. They go together like peanut butter and jelly except that they leave me feeling far more empowered than a sandwich ever has.
Now these books are definitely not for everyone. If you are someone who refuses to write series, give these a pass, they probably won't be too helpful to you. But if you're someone who wants to write a series or who loves writing series or (like me) who somehow keeps writing series even though you mean to write a standalone here and there, these two books are really fantastic purchases.
I read them at such a good time for me. I have a couple series under my belt and I learned some lessons on my own, but I had some trouble articulating them and so I had some trouble figuring out exactly how I was going to fix them in the future. After reading these books I felt like Zoe had not only pinpointed the problems I had been struggling to articulate, but had given me the tools I needed to keep moving onward and upward.
In addition to that, she gave me tools to utilize for planning out a writing / release schedule that actually makes me feel (semi) relaxed when I looked at it rather than slightly frantic and wondering if I'm going to burn out like a candle at the end of its wick.
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The Naked Truth About Self-Publishing - This one is a collection of essays from a lot of really amazing authors known as "The Indie Voice." I'll be honest, I'm not sure I would have picked it up if it hadn't been free because when I read the sample I immediately thought this was a book that was only for authors who had moved from traditional publishing to self-publishing (or were considering doing so) and that definitely wasn't me.
Still, I'm glad I stuck with it because, while a good bit of it does seem geared toward helping out traditionally published authors who have had to move to self-publishing or are thinking about it, there's also a lot of good advice in it period, for any author.
It IS a little bit of an older book, so there are some things in here that I consider a little out of date (mostly about marketing) but there's SO MUCH MORE. In fact, I already know I'm going to need to re-read some of the essays, especially those dealing with the business side of things because this book is PACKED with information. There's also a lot of good information in there for people who are considering going the opposite route - from indie to traditional publisher.
These are voices of experience recounting their experiences and it would be a mistake to pass it by just because the first essay seems aimed toward a specific subset of authors.
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Bookbub Ads Expert: A Marketing Guide to Author Discovery - Finally back to David Gaughran! Why is this at the end? Because you really need to get everything else in place first. Ads are for when you have time and money to play around with, and Bookbub ads are especially like that.
His method requires some money for running a bunch of tests at the beginning and it ads up fast. And you can't skimp on the testing. Or, well, you can but you shouldn't. I was shocked to find out how much of his advice lined up exactly with my tests - including the part about comp authors who worked for other platforms not working at all for my Bookbub ads, authors who should have been perfect getting horrific CTR, and authors whom I'd almost didn't even test ending up being some of my best ones. It is such an odd platform and the testing is a MUST for making it worth while, but it also means spending money to get those test results.
But I am also feeling more secure than ever with Bookbub, I'm getting the best CTR I've ever gotten with it, and during a month when I ran no Facebook ads at all, I also saw no impact to my sales.
I also definitely recommend watching his YouTube video on how to design a Bookbub ad (for free!). His suggestions for what to do with the ad design has consistently been the top ad every time I've run a test.
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I'm not done yet but those are the books I've actually finished. Here are the books I still have to read and I will be adding them to the above list in my recommended reading order as I finish them (they will not necessarily be read in the order I have listed below, in fact they probably won't be, I read depending on my mood) -
2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love by Rachel Aaron
Romancing the Beat: Story Structure for Romance Novels by Gwen Hayes
Romance Tropes and Hooks by Karen Winter
Newsletter Ninja by Tammi L. Labrecque
Dear Writer, You Need to Quit by Becca Syme
Dear Writer, Are You In Burnout by Becca Syme
Dear Writer, You're Doing It Wrong by Becca Syme
