How Do You Discover Books?

Publishers Weekly had a really interesting article last week. While the topic was more about a hybrid market (both print and e books), they talked about marketing and how readers discover books.
They included this chart (and yes, I know it add up to more than 100%...a lot more, in fact, but regardless, it's a pretty interesting view on how books are discovered).

I don't think there is one specific way I discover books. I definetly buy books from word of mouth, I trust the NY Times book recommendations, usually love anything NPR tells me to read and can be convinced to buy a book based on chatter that I catch on blogs or twitter.
What about you?
How do you discover books?
I'd love to hear how you decide what book to pick up next.
If you don't mind taking the simple survey, I'll post results in a couple of days.
Okay?
Okay!
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