A Decade of Content Rules

We all have those moments that we look back and wonder how different our lives might be if we had made a different choice.

This week as Ann and I celebrate the 10th anniversary of our book Content Rules hitting shelves; I’ve been doing a lot of pondering.

Anyone who has seen me speak on stage over the past decade has heard me share the story about when Ann first called me to ask me to co-author the book with her; I said no. I didn’t know if I wanted to commit the needed time and effort to a book...