ViacomCBS wants to prove to skeptics it finally understands streaming, Julia Alexander
If you’re still unsure of what is, don’t worry — you’ll learn soon, because ViacomCBS is going to spend a good portion of 2021 trying to get you to sign up for it.
Paramount Plus is ViacomCBS’s rebrand of its current streaming service, CBS All Access. The revamped streamer will carry live sports (including NFL games that air on CBS), live news, and thousands of films and TV shows from its networks. Those include Nickelodeon, MTV, BET, Comedy Central, and both current and library programming from CBS. As the company prepares to end 2020 with “at least” 19 million paid subscribers in the United States, and plans to expand in 2021, executives used their time on an earnings call today to try and convince skeptical investors…
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