How well does your organization stand behind its product or service?

Our reader poll today asks: How well does your organization stand behind its product or service? Extremely well: We ensure 100% customer satisfaction. 47% Very well: We stand behind our work the vast majority of the time. 35% Well: We generally stand by our work but occasionally miss. 11% Not well: We regularly miss customer expectations and standards. 6% Not at all: We don’t back up anything we do. 2% Backing your product matters. 82% of you make pretty strong commitments to backing your product or service. For the 18% of you not in that group, recognize it may not affect that customer sale or relationship today, but it’s costing you dearly tomorrow. It’s far too easy these days to build a bad reputation for your business, given online reviews and the speed of information sharing....



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