The Flash Ad
In keeping with my goal of keeping you all informed about every little detail of the creation process — which you readers probably don't care about but my writer followers might — I had to create a Flash ad for The Darkening Dream this week. On Tuesday it became apparent that I could really use one posthaste to get a campaign going on Goodreads.
But my attempts to find a contractor who was willing to turn something out in a day or two fell flat and I just bit the bullet and handled it myself. I've been doing this a lot on this project. I program and design the website. I did a lot of layout work for my covers and interiors. Anyway, during my Flektor years (2006-7) I did a whole bunch of Flash programming but I never really used the animation tools. So I cracked open the documentation webpages and skimmed the minimum I needed.
The result (a day and a half later):
I don't think it's half bad considering I'm not an artist. But I am a programmer, this SWF has a 9k load footprint! It's perhaps a hair "flashy" and I couldn't figure out how to fade the text (if anyone knows, tell me in the comments). The alpha channel disappears on text objects. Probably I have to convert them to movieclips or something like that. Flash has all these weird internal concepts like movieclips and symbols that never made a lot of sense either from interface or the API standpoint.
So tell me what you think. And don't miss out on my Goodreads paperback giveaway either:
.goodreadsGiveawayWidget { color: #555; font-family: georgia, serif; font-weight: normal; text-align: left; font-size: 14px;
font-style: normal; background: white; }
.goodreadsGiveawayWidget img { padding: 0 !important; margin: 0 !important; }
.goodreadsGiveawayWidget a { padding: 0 !important; margin: 0; color: #660; text-decoration: none; }
.goodreadsGiveawayWidget a:visted { color: #660; text-decoration: none; }
.goodreadsGiveawayWidget a:hover { color: #660; text-decoration: underline !important; }
.goodreadsGiveawayWidget p { margin: 0 0 .5em !important; padding: 0; }
.goodreadsGiveawayWidgetEnterLink { display: block; width: 150px; margin: 10px auto 0 !important; padding: 0px 5px !important;
text-align: center; line-height: 1.8em; color: #222; font-size: 14px; font-weight: bold;
border: 1px solid #6A6454; -moz-border-radius: 5px; -webkit-border-radius: 5px; font-family:arial,verdana,helvetica,sans-serif;
background-image:url(http://goodreads.com/images/layout/gr... background-repeat: repeat-x; background-color:#BBB596;
outline: 0; white-space: nowrap;
}
.goodreadsGiveawayWidgetEnterLink:hover { background-image:url(http://goodreads.com/images/layout/gr...
color: black; text-decoration: none; cursor: pointer;
}
Goodreads Book Giveaway
by Andy Gavin
Giveaway ends February 14, 2012.
See the giveaway details
at Goodreads.
