Is Your Customer Experience Beautiful?

Check out the photo of this bearded iris in my side yard. Poet John Keats reminded us that “A thing of beauty is a joy forever.” I have a friend who grew up in the U.K. His two favorite superlatives are “beautiful” and “brilliant.” And, his labels have little to do with prettiness or with smarts, but everything to do with awesome.

 

So, how would your customers characterize their experiences with your unit or organization? Would “beautiful” (aka awesome) be a superlative they would use? A beauti...