Where Polling Fails: How Trump rallies show voter engagement better than traditional measures
There are several things that must be understood regarding polling in 2020 and dividing hopeful illusion with the reality of changing ways we have to measure engagement. The concern that President Trump is down in the polls as of this writing is to point to a specific problem in measuring engagement which has changed. Not to mention that many of the media companies have not been reporting their “over and unders” on sampling statistics out of their own desire to shape election results, the truth of the matter is that most of the polling is sampling potential voters by quantities of 1000 or less. The math on such an approach then figures that among a roughly similar demographic base over a mass population that those numbers will hold up. Facebook and other social media also measure in such a way engagement through like buttons and their own carefully worded surveys. The results of those polling attempts of course are why they have been clamping down on Trump engagement on their sites and starting to ban those they consider “influence leaders.” A huge example of this has been Bill Mitchell on Twitter—banned for life essentially for being so right about Trump. Yet for all their attempts at shaping the message in this election, the Trump administration this time, even more so than last time in 2016 has found a better way to measure engagement than anybody has yet discovered, and that is with these mass rallies that he has especially this week in Florida and Pennsylvania.
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