Hybrid Book Buying | The 10% Shift Challenge

Many years ago, there was a Buy Local initiative called 10% Shift Challenge: A Small Shift Can Make a Big Difference. The premise behind this campaign was to encourage people to shift 10% of their weekly buying AWAY from online sources and spend those dollars with local independently-owned businesses instead. Why? Because a 2003 study found each $100 spent at local independents generated $45 of secondary local spending, compared to

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