Whatever bubbles up.

Guy LeCharles Gonzalez posted this charming video at his website, using it to illustrate how independent bookstores might approach competing with the big guns (B&N, Amazon). Depth, not breadth is the key, he argues. I think he's right.

But I wanted to share the video for a different reason. As I watched it I found it amazingly inspirational in an artistic way. John Nese, proprietor of Galcos Soda Pop Stop in Los Angeles, is an artist, a creator. His medium is soda, and he works the...