A Beginner's Guide To Link Building

Photo by PhotoMIX Company from Pexels

If you are the owner of a business website, marketing is essential if you want your business to thrive. In this current day and age, competition is rife, and you need to make sure you are getting an influx of visitors and customers if you want to survive let alone succeed. 

The only way to ensure this is the case is with a successful and elaborate marketing strategy. This does not mean you have to use complicated and intricate measures to stand out; you merely have to use the right techniques for your audience. One of these methods is link building. Link building is a great way to promote your business and get your website out there for everyone to see. 

So, what actually is link building?

In basic terms, link building is simply the process of getting other websites to create a link from their website to yours. There are many different ways you can do this, and link building is great because it is cost-effective and very powerful. When other authoritative sites link to yours, it is like they are giving Google the thumbs up about your business.

How can I get my business website link posted on another website? 

There are several excellent techniques you can make use of to get a great back link. If you are looking for a simple method, you can merely email the owner of another website and ask if he or she would link to your website and in exchange you can offer to link back to theres. However, you may find this to be a tedious process as some people may ignore your emails and you are essentially relying on the kindness of others.

The best thing to do is to use a specialist link building service, such as the one offered by FATJOE. By opting for a service like this, you can have fresh, exciting content created, which naturally links to your website. You will also be able to budget effectively by determining what Domain Rating you wish to target. The higher the Domain Rating, the better! 

An expert service comes highly recommended, as while link building offers many benefits, you will only experience these if your strategy is implemented effectively and the correct sites are targeted.

Why should you use link building?

Many of you may now understand how to link build but you still may be unaware to why you actually should, and as a result what benefits it will bring your business. First and foremost, you are creating more outlets for your website to be seen, and so as a consequence, there is a higher chance that individuals will view your website. 

Also, as you have created relevant articles and posted on sites that are related to yours, you can ensure that your site visitors have a high chance of falling into your target demographic. A lot of other approaches drive irrelevant traffic, but link building does not when executed properly. 

Link building is also great because it will improve your ranking on the chief search engine pages such as Google and Yahoo, and so link building is a great technique to include in your search engine optimization strategy. Of course, the higher up your website is on the search engine rankings; the more likely people will view it, and so you are further enhancing your traffic potential. 

When a website links to yours, it helps to build your own credibility. This is something that Google considers when it is determining how to rank websites. It looks at many factors, from site performance to relevancy. If you have links pointing to your site from other highly regarded websites that are related to your keywords, this will boost your online presence and this can only be a good thing in ensuring you rank highly on Google.

As mentioned, though, your link building strategy needs to be executed to perfection for this to be the case. If you run a local bakery and have a link posted to your site from a car performance blog based in Singapore, this will not help you make a positive impression on Google. In fact, this will damage your rating, and that is why it is always advisable to use an expert service if you are not experienced in this area of digital marketing.

So there you have it: the full beginner’s guide to link building. We hope that this has helped you to understand why it is so important and how you can implement this in your business.