Change One Word To Boost Creativity

We’ve all suffered through the misery of a typical brainstorm session. Flat, mediocre ideas tend to carry the day as the breakthroughs remain elusive. An incremental idea here. An obvious cliché idea there. Short on inspiration, the suggestions lack originality and potency.

The culprit of bad brainstorm sessions is the deadly cocktail of fear mixed with historical anchoring. We’re afraid to share our whacky ideas, unwilling to risk the appearance of foolishness or an admonishment from the boss. ...