What’s in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)

Minter Dialogue with Brad Flowers Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He’s also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In this conversation, we talk about Bullhorn’s journey to becoming a b-corporation, managing […]

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