When Being Good Isn’t Good Enough

Many organizations in ag are busy in July and August preparing for and kicking off the 2021 selling and marketing season. With that in mind, this week’s blog will focus on taking your organization from being good to being great for a changing marketplace.

Think about a brand you love, a brand you buy over and over because of quality and consistency.

Some brands give us a sense of status among peers. Others represent our identity. Still others stand for things we believe in.

No matter why we buy...