A Modest Proposal for American Viticultural Areas

Are there too many American Viticultural Areas (AVAs)? Or not enough? Herewith a modest proposal for maximizing the benefits of American wine appellations.

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Whenever a  list of newly-approved  American Viticultural Areas is released I find myself shaking my head in disbelief. Bah humbug! You see, I’m a true dismal science Scrooge and so my first reaction is always to think about the economic value of the new designations and sub-designations.

Only a few American appellations have substanti...