New facebook Marketing Challenges in 2012
To stay ahead in the competitive environment, most businesses have their marketing plans in place. While it is important to stay focused, it is equally important to prepare for the opportunities and challenges that arise from recent marketing trends. Current years have experienced a massive rise in 'social media marketing' and not only are the trend here to stay, it will expand far and wide. In the year 2011, the small facebook logo dominated almost every campaign in all the media channels. This phenomenon worked wonders for marketers to get there consumer at one forum, but it might not continue to be so in the new year. The new marketing challenges facebook might have to deal with are:
The year ahead is the year of 'up, close and personal' where marketing is expected to touch new heights of personalization. Tailored and customized content prepared for a niche audience with specific needs and interests is going to be extremely popular and have high value. Numerous reasons can be attributed to this growth like the role of content in online marketing, growing presence of internet, niche communities. While facebook empowered marketers to gather audience, it would be a different ball game to engage them and give them personal attention in the growing world of personalized marketing.
With the technological world today creating a whole new generation of smartphone and tablet users, another up and coming trend is the rise of mobile marketing. A device on the palm that can help the user to browse and buy on the move is certainly going to gain mass popularity. For marketers, it would demand targeted and mobile ready content. The companies preparing marketing approach for the mobile audience will benefit greatly in the future and it is a trend that marketers cannot afford to ignore.
'Word-of-mouth' always worked well for a brand but with social media it has raised a notch above. Social platform gives people tremendous power to share opinions and influence choices. Within the various methods of voicing opinion, 'video' is set to be the leading marketing trend. The growth of video fits naturally within the broadening social media channels. A youtube video showing a customer using a product or sharing their experiences within a selective online community, content that comes direct from the potential or existing customer is likely to grow in value. Video will help companies take innovative approach to develop fresher and more user-focused forms of viral marketing.
Despite the social media still faces its own challenges of not enough investments from marketers and marketers are not willingly investing due to lack of quantitative information on return of investment, the method of marketing would still continue to rise and become popular. Within the battle, there are trends that are here to stay, some would rise and some perish. Amidst all this, even facebook, the social network giant faces its own challenges. Be it either from a duopoly created due to Google+ or the niche marketing power that mobile would provide marketers. In order to survive the challenges, it is vital to constantly innovate and continue to make the brand facebook bigger and better.
About the author: Alia Haley is a blogger who is a tech freak. She has a weak side for gadgets and fashionable stuff like beach bag and dresses and she loves collecting watches. Recently she added two Swiss Army Watches to her collection. Beside this she is busy in writing an article on fender guitar.
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